SAFE is an anti-trafficking charity, founded in 2012 by a retired senior detective and focusing on preventative work.SAFE was founded in 2012 by a retired high-level police officer. The charity identified, investigated and rescued many people trapped by human traffickers. This was aided by a first-of-its-kind reporting hotline for people working in the sex industry that received referrals leading to rescues. We believe that it is possible to put trafficking out of business. As such, we are working to create a hostile business environment for traffickers in the UK. A hostile business environment will make trafficking less profitable, more risky and more difficult. As profits decrease and arrests increase, the UK will no longer be an attractive place for traffickers to conduct business; what’s more, we believe that this model is replicable in other countries.