Members of the public donate their unwanted Christmas gifts in exchange for free sex toys from a lucky dip, at the Lovehoney 'Sex Not Socks' airstream, parked at Southbank, London. The sexual happiness brand is encouraging people to donate small, unwanted Christmas items that will be donated to a homelessness charity, with the first 1,000 people aged 18+ given the chance to win adult toys.
Those who didn’t have any unwanted Christmas gifts on them were able to claim their prize by donating directly to Shelter through this SMS campaign.