We aim to draw audiences from people who might not otherwise attend classical concerts, to widen the scope for those who already support their friends and family in performance but might not actively seek out choral events, and to broaden horizons for regular concert goers. As keen proponents of inspiring musical interaction for young people, we offer free tickets to those in full-time secondary education, and have designed a festival that covers a broad spectrum of genres and styles, from jazz trios to full orchestras, renaissance polyphony to new commissions, all presented at the highest level. The Voices of London Festival’s primary objective is to curate an accessible festival for a diverse audience and to encourage new audiences for choral music.
The Voices of London Festival is possibly of even greater benefit to our participants, to whom we offer access to and understanding of a broad variety of repertoire, the chance to work with an array of top-level professionals, and the opportunity to collaborate with new musicians. For more established amateur ensembles, the Festival allows them to raise their profile and build new audiences, and for the smaller groups, the prospect of performing repertoire normally not within their reach, either in terms of budget or musical forces. Individuals not currently a member of a choir are also invited to join several of our events; we hope this encourages a long-term relationship with choral music making for them.